Word Meaning
after sales service Service that continues after the sale of a product (maintenance, etc.)
agent Person or company that acts for another and provides a specified service.
B2B e-commerce Business to business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.
B2C e-commerce Business to consumer e-commerce :
online sale of goods and services directly to consumers.
benchmarking Comparing one's products to those of competitors in order to improve quality and performance.
buyer 1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company.
cash refund offer Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer.
chain store Two or more shops or outlets that have the same owner and sell similar lines of merchandise.
client A person who buys services or advice from a lawyer, an accountant or other professional.
close Finalize a sale or deal.
convenience store Small shop located near a residential area that opens long hours, seven days a week.
coupon Certificate that gives customers a saving when they purchase a specific product.
deal A business transaction.
department store A large shop or store that carries a wide variety of product lines.
direct investment Entering a foreign market by setting up assembly or manufacturing facilities in that country.
discount A reduction in price.
e-commerce Buying and selling by electronic means, primarily on the internet.
e-marketing Promotion of products and services over the internet.
extranet Network that connects a company with its suppliers and distributors
follow-up Maintain contact after the sale to ensure customer satisfaction.
franchise Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
guarantee A promise that product will be repaired or replaced if faulty.
intranet A network that connects people to each other within a company.
joint venture A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
market leader The company with the largest market share in an industry.
mark up Percentage of the price added to the cost to reach a selling price.
opinion leader Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others.
packaging Designing and producing the container or wrapper for a product.
product line A group of products that are closely related.
prospect A potential customer.
representative A person who represents and sells for a company.
retail To sell in small quantities, as in a shop, directly to customers.
shopping centre Group of shops developed and managed as a unit.
telephone marketing Using the telephone to sell directly to customers.
trade fair An exhibition at which companies in a specific industry can show or demonstrate their products.
viral marketing The internet version of word-of-mouth marketing - email messages that customers pass on to friends.
wholesale To sell goods and services to those buying for resale (e.g. a shop) or for business use.