In The name of God


Marketing

Fifth leading cause marketing


Marketing program development at the time, knowing when (who), what, when (When), where and why (who, what, when, where and, why) is not enough, but they must be monitored and controlled, respectively, have .
Steve McKee



Your marketing of the five W ie who, what, when, where and why heard much. These elements need to receive and understand all kinds of stories exposing scandal such as journalists, the police investigate crime or even complaints by customer service representatives can even Qdymyrvabt a general formula comprised of words above to write news in the pattern defined by Please.
Most of the time course data were collected to give cover W. Since matters. Customer service representative with the story identified the person affected, the story of a journalist Hvlvhvsh happen Mhvryt local police and crime stories with little information about when or what and no matter when and why starts.
5 W., is very useful in marketing programs, but unlike other professions, develop effective marketing programs require regular accountability to why, when (Chhksy), what, where or when (when) there. Perhaps the reasons are not clear, but by following this path, a lot of confusion, conjecture and error and avoid falling in the streets dead-end resources and time do you value the company you're keeping.
Many marketers instinctively where to start with questions and what they are advertised, ie what it should say where. But this is exactly the trouble starts. Perhaps the first application based on the experience and inspiration, to earn success, but in a dynamic marketing both of them can be confusing. Should know these days, the latest tactics and methods can easily mislead people.
The first step, why marketing?
Smart companies asking "why" are starting to work. Why we should spend its limited resources we marketing. Why is better to believe in this part of investment companies that we not elsewhere? Continuous examination of these matters, managers have to clarify the marketing and business goals and with their assumptions (often unrealized) before deviation from the main roads are facing.
Some managers may be unrealistic expectations of the labor market have. Or some other problems of non-promotional ads for the company to use. But even those who are mobility than any competitors or market dynamics and changes within the organization are unique. We must begin with the word "Why" is challenging, but the conscious effort to ensure company objectives is crucial.
Second question, "Who": to achieve their goals to what people need? Who should sign the message and go to the heart and soul whom we must capture. Answer to this question must be found where the business objectives of the society and the goal they focused their efforts we.
For example, a marketing plan to generate profitable new lines should focus on attracting new customers. In contrast to increase profit margins should improve on the brand value among existing customers and to work to improve and increase firm value on earnings should be the main target for future investors and industry analysts put. However the company better able to detect the target society and life styles, habits, beliefs, wants and needs they can better recognize outstanding marketing agents to improve guidance and leadership.
Commercial building
"What" is the next question means you want to reach the target population what their intentions provide. Well this question, a set of business decisions from pricing to packaging and everything is placed between them, of course Brndsazy key issues such as position, proper differentiation and personality dimensions are determined and tasks are also targeted. Sure, as customer needs Market conditions will change, what current must also provide modifications and changes constantly and picked a right to know why and how can the cystic easily defined, calculated gain hold.
Finally, two factors remained at the same time deepen the program advertising can Setting. The question regarding "when" and "where" occurs is that the best place and time for services to the community for grazing purpose in what company. In this step you must take strategic decisions and if the first three factors have been identified correctly, and therefore outlook Mfhvmymnasb model for hard work and determination you will.
Note: The principles of marketing, in some cases too, but this could simply be hollow and in the frequency of the complexities that may be ignored. The usual way to remember the words when, what, when (when) and where to turn easily in the mouth, but if you want your marketing efforts can better institutionalized that they were why, when, what and when and where to think Please link.