انجمن های علمی و دانشجویی :: موضوع: متن Philip Kitehen براي امتحان (1/1)

خوش آمديد, مهمان

موضوع: متن Philip Kitehen براي امتحان

متن Philip Kitehen براي امتحان 9 سال 11 ماه ago #73830

سودابه سعادتي بغدادي
آفلاين
دانشجو
ارسال ها: 22
Thank you received: 6

Philip K

ip Kitehen (1997: 27) summarizes the definitions as suggesting that public relations:
1 is a management function …
2 covers a broad range of activities and purposes in practice …
3 is regarded as two-way or interactive …
4 suggests that publics facing companies are not singular (i.e. consumers) but plural …
5 suggests that relationships are long term rather than short term.
Wilcox et al. (2003: 5) suggest that the following additional elements are also common to the various definitions:
1 Deliberate . Public relations is intentional, not haphazard.
2 Planned. It is organized, not short term.
3 Performance . Public relations cannot be effective unless it is based on the actual performance of an organization.
4 public interest. This reinforces the idea that public relations should be beneficial to the organization and to the general public.
In tracing the similarities between diplomacy and public relations, LEtang: points out that both involve three kinds of function:
1 Representational (rhetotic, oratory, advocacy) . This would cover the language and images used to represent the organization in communication with publics, including written, spoken and visual communication.
2 dialogie (negotiation, peacemaking) . The public relations practitioner is often seen as a bridge builder, the voice of different internal and external publics within the organization, and the voice of the organization to those different publics. They have to see other peoples point of view.
3 Advisory (counseling). This role covers both pro-active PR, such as campaign planning, and re-active PR, such as dealing with a crisis.
These functions are underpinned, in both public relations and diplomacy, according to LEtang, by intelligence gathering. Public relations practitioners need to be acutely aware of political, social, economic and technological developments within their organization, area of operations, and local, national and, increasingly, global communities.

مدير دسترسي عمومي براي نوشتن را غيرفعال كرده.

امور فرهنگی و پژوهشی

امور پژوهشی

انجمن علمی دانشجویی

گروه های آموزشی (Department) دانشگاه علمی کاربردی واحد 13

متن Philip Kitehen براي امتحان